Experience
Décor Global
Marketing Manager (April 2023 - Present)
Décor is a full-service global design firm with award-winning expertise in apparel design, manufacturing, merchandising and brand marketing. Décor has a strong reputation for speed-to-market, outstanding product execution and long-term strategic partnerships with the best brands in the world.
Richer Poorer
Brand Marketing Manager (Aug 2022 - March 2023)
Lead omnichannel digital marketing strategy and seasonal planning in partnership with Senior Ecom Manager and CEO. Responsible for ideation and execution of 360 degree marketing plan, crafting and implementation of the Richer Poorer brand identity and voice across all digital channels (web, email, social, SMS, digital ads). Spearhead brand partnerships (direct mail, digital campaigns, co-branded collaborations), influencer/VIP awareness campaigns, email marketing channel, PR, and oversees brand creative in digital advertising. Analyzes and reports organic social sales and growth, influencer ROI, and affiliate sales.
Richer Poorer
Community Manager (Aug 2021 - Aug 2022)
Social Media and Community Manager for organic social channels (Instagram, Meta, Twitter, TikTok, Pinterest). Responsible for leading digital content strategy, daily post and story management, community engagement, and design execution. Spearheaded influencer marketing efforts launching their first community ambassador. Led and onboarded exclusive Instagram Shopping partnership in Instagram Shop’s first Beta program with Meta. Contract talent collaborations and brand partnerships. Manage PR agency including celebrity, press, and affiliate campaigns.
Good American
Social Media & Brand Consultant (June 2022 - March 2023)
Advise on industry best practices for organic social (Tiktok + Instagram) and brand strategy to drive new and existing customer acquisition, digital brand building, and community. Responsible for top-of-funnel social marketing initiatives, including influencer content creation program, micro influencer ambassador program, social asset management and content planning, content creation (video editing, UGC, digital ad creation), and social campaign creative.
K-Swiss
Social Media Manager (Nov 2020 - Aug 2021)
Manage daily social content across multi-platform social channels, including but not limited to: Instagram, Facebook, Twitter, TikTok, YouTube. Go-to-market campaign strategy for collaborations and in-line product launches. Influencer management and content production. Produced first unboxing series on K-Swiss YouTube channel. Branded social media management for celebrity brand partners: Venus Williams, YG, influencer partners, and brand partners: Complex, Foot Locker, Footwear News.
Good American
Social Media Manager (Oct 2019 - Nov 2020)
Managed daily social content across multi-platform social channels including but not limited to Instagram, TikTok, Facebook, Pinterest, YouTube. Ideate, manage, and provide strategy for all new and existing social content to uniquely share the Good American mission. Created the first community focused content creation program led by best-in-class fashion/lifestyle creators. Analysis and reporting of social growth and sales in Google Analytics. Responsible for social media management, brand communications, and digital asset distribution for the social media accounts of co-founders Khloé Kardashian and CEO Emma Grede.
BH Cosmetics
Social Media Coordinator (June 2019 - Oct 2019)
Manage daily social content across multi-platform social channels, including but not limited to: Instagram, Facebook, Twitter, TikTok, YouTube. Go-to-market campaign strategy for collaborations and in-line product launches. Influencer management and content production. Produced first unboxing series on K-Swiss YouTube channel. Branded social media management for celebrity brand partners: Venus Williams, YG, influencer partners, and brand partners: Complex, Foot Locker, Footwear News.
Atlas Magazine
Web Content Coordinator (Sept 2018 - Dec 2018)
Managed Atlas Magazine website and social media presence including daily fashion photo and editorial features across Instagram, Facebook, Twitter and blog. Responsible for digital asset management, social media scheduling, community engagement, and communications with prospective clients.
Atlas Magazine
Editorial Intern (May 2018 - Sept 2018)
Assistant to Atlas Magazine’s Editor-in-Chief. Responsible for updating daily fashion editorial photography, articles/op-eds, and daily operations of the Atlas Magazine website. Contributed several pieces to website as writer.