https://gisellemelendres.com/about daily 0.75 2025-02-12 https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/1762d69c-c04a-4ca4-a05b-ceec3fd9adff/05-05-2024-16-21-00.jpg About - About Me Multidisciplinary brand creative in the apparel industry, inspired by her love of art, literature, design, and fashion. Over 6+ years of brand marketing expertise leading cutting-edge global marketing campaigns, strategic brand partnerships, social media and influencer marketing, and omni-channel brand strategy. Past experience includes: Target, Zara, Good American, Richer Poorer, K-Swiss, BH Cosmetics, Meta/Instagram, Complex, and Footlocker, with celebrity social management including: Khloé Kardashian, Kris Jenner, Emma Grede, YG, Baron Davis. Inquiries: giselleelisabethm@gmail.com https://gisellemelendres.com/contact daily 0.75 2022-05-03 https://gisellemelendres.com/portfolio daily 0.75 2024-01-23 https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/19db1649-2272-41ce-9034-cb9372111e69/Web+1920+%E2%80%93+3.jpg Portfolio https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/7dbcf9d8-f91c-4f76-8fad-d8f3edf4f458/Web+1920+%E2%80%93+4.jpg Portfolio https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/c3e7c00b-6ecc-42de-91cf-505db128db43/Web+1920+%E2%80%93+5.jpg Portfolio https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/d215c5ef-bba9-44c9-b319-b1509d3d5144/Web+1920+%E2%80%93+7.jpg Portfolio https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/86c5fbea-eccc-4d72-91ae-050a6a70cc58/Web+1920+%E2%80%93+2.jpg Portfolio 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https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/be442015-c439-4136-9dc1-e1f59dfa652f/Kswiss4.jpg Home - Creative https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/f0a84d1d-e7b8-4f6d-84a0-734938ab418e/%40theroxyreyes.jpg Home - Creative https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/7c3b1db1-c2fb-43d6-ac30-74eec3589333/IMG_4532.jpg Home - Creative https://gisellemelendres.com/home/campaign-strategy monthly 0.5 2025-09-22 https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/e267bf59-bdbd-4ff3-b62f-c452ead631f2/KBB_LOOKBOOK+18_11681RT_CMYK+%281%29.jpg Home - Campaigns - TARGET KBB by KAHLANA Howard University grad turned InStyle beauty editor turned fashion expert, Kahlana Barfield Brown, brings her personal style and decades of inspiration to her debut collection, KBB by KAHLANA. This black-owned brand redefines accessible luxury through elevated essentials that offer thoughtful contrast: soft vs. Structured, understated vs. Statement-making, designed for the ever-evolving woman. KBB by KAHLANA delivers timeless, elevated essentials that blend everyday wardrobe staples with subtle, luxe style. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/dfa5f446-af53-422c-a9e6-d6b135376003/image4.jpeg Home - Campaigns - RICHER POORER Summer in the City Inspired by hot summer days, SPF, bikes on city streets, in its easiest, breeziest collection “Summer in the City”. Styled by creators for Richer Poorer’s Summer launch. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/eb0fa416-4601-43e6-ad14-bcaf060503aa/IMG_6284.jpg Home - Campaigns - RICHER POORER The Refresh Release Thoughtful, necessary designs in brand new categories and first-ever woven fabrications. Styled by creators to showcase RP’s signature ethos of redefining comfort. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/70b7459a-3dbb-42c6-bae4-af928090dce2/Photo+Mar+12+2014%2C+7+52+20+PM.jpg Home - Campaigns - RICHER POORER Daily Diaries Social campaign featuring indie music artists Kristiane, Sofia D’Angelo, and Alann8h in photo diary + Q&A featuring Richer Poorer’s latest collection. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/6a0718d4-7b1c-49bb-a5d2-3869814ff352/396201257_320593007276267_6044059821089660619_n.jpg Home - Campaigns - TARGET Future Collective x Reese Blutstein Future Collective LTO collection with Atlanta based creative, Reese Blutstein (@double3xposure), exclusively available at Target in sizes XXS - 4XL. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/43cb77e7-265c-469a-a304-1e744b11af10/Hailey+Bieber.jpg Home - Campaigns - RICHER POORER Autumn/Winter 22 Influencer + VIP gifting campaigns for Richer Poorer’s Autumn/Winter 2022 collection featuring @niamhadkins, @lydianight, @tianavictoria, @celesteleva, @lanadegama, @carolinelungaho, and more. Pictured: Hailey Bieber wearing Richer Poorer AW22, styled for Rhode Skin. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/240e3f84-7e94-499d-841f-b15645f3bf22/IMG_2022_04_01-17_22_53_0090_F0C940A4.JPEG Home - Campaigns - RICHER POORER Stretch Lyocell Social campaign + creative direction for Influencer Marketing Campaigns - Stretch Lyocell Lounge https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/93da0634-6a94-4f97-94fa-d39e4658de57/Photo+Feb+06%2C+9+22+51+AM.jpg Home - Campaigns - RICHER POORER SS22 Essentials Social campaign + creative direction for Influencer Marketing Campaigns - SS22 Elevated Essentials https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/0389925e-42df-4b9c-84fb-11fe7f3b725b/ALEX728-011.jpg Home - Campaigns - RICHER POORER SS22 Ready-to-Wear Social campaign + creative direction for Influencer Marketing Campaigns - SS22 Outerwear + Ready-to-Wear Collection https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/a8dc863f-bf7b-4253-a832-afe65c62f011/Screen+Shot+2021-12-25+at+3.24.17+PM.png Home - Campaigns - RICHER POORER RPHOLIDAY SHOP Social campaign + creative direction for Influencer Marketing Campaigns - AW21 + Holiday 21. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/1619215266183-HPGK34C23TYDGNHV60Z9/IMG_3619.JPG Home - Campaigns - K-SWISS CROWN 2000 Influencer marketing campaign + creative direction for K-Swiss Crown 2000 SS21 campaign featuring @lainyhedaya and @tashafranken. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/1620593580989-ES5VZG7URQZBLS3YZT3D/IMG_9765.jpg Home - Campaigns - K-SWISS ST329 Influencer marketing campaign + creative direction for K-Swiss ST329 promotion featuring Nina Marie Daniele (@ninamariedaniele). Tik Tok campaign received 2.3M+ views. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/1619217043201-63NADD0U6QKW4F2HW0Z4/116233472_1312605165611474_181127360163735593_n.jpg Home - Campaigns - GOOD AMERICAN READY-TO-WEAR Influencer marketing, content creation, and creative direction for Good American’s SS20 + FW20 Ready-To-Wear campaign launch. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/1619216319136-0X7A1ZDLSTR4V5MRVQEO/%40ashleyseryn.jpg Home - Campaigns - GOOD AMERICAN BODY SHOP Influencer marketing campaign + in-house Instagram Reels content creation for Good American’s Body Shop FW20 launch https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/1619216004055-ON96DGUT289LKO8F1SV0/%40lauren.gabrielle.jpeg Home - Campaigns - GOOD AMERICAN GOOD SWEATS Influencer marketing campaign + in-house Instagram Reels content creation for Good American’s Good Sweats FW20 category launch https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/1619215720364-BQ7UGUUW509XE8B0BNLE/106211206_287388599125221_7477385922241937579_n.jpg Home - Campaigns - GOOD AMERICAN GOOD SWIM Influencer marketing + social media campaign for Good American’s first category launch: Good Swim SS20 collection. Generated $1M+ in revenue on first day of launch. https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/5bed1fbb-4def-407d-a766-8d69f23eb985/%40khloekardashian.jpg Home - Campaigns https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/7205b31a-1afd-411a-ade3-61c806714a86/%40kaisaanne.jpg Home - Campaigns https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/c3cd91eb-d070-41db-945c-39d35deaa7ad/%40ashleyseryn.jpg Home - Campaigns https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/e7880559-3b84-44fa-b325-570784822f72/116233472_1312605165611474_181127360163735593_n.jpg Home - Campaigns https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/32f01de8-06a5-4f13-98c1-169c1c5f63d2/IMG_3619.JPG Home - Campaigns https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/e073ba86-fd76-424d-b077-f3b81f580109/242349873_455123399019853_1289708194575663646_n.jpg Home - Campaigns https://images.squarespace-cdn.com/content/v1/608316addf919e0d7070e11e/b9bcf895-a580-4cb3-8c47-3bfa8b24ba10/268124492_616940486067055_6745132465070819477_n.jpg Home - 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